DENIMS, Everyone's favourite and everyday companion.
At THERE!, authenticity is the most valuable player. We are all for embracing dramatically different energies & are strictly against clones. That's why we make clothing using the most raw and authentic fabric in the world - Denim in small batches for a limited few.
The very antithesis of fast fashion, our clothes celebrate the individual before their attire. Denim is our choice of ally for its ability to become whatever it's wearer wants it to be, in that exact moment.
The co-founders want to create a borderless shopping experience connecting different parts of the world with one another. Every time someone thinks of anything to do with denim, they think THERE!
Ankita and Gayatri as sisters and founders of THERE! both decided to get into a formal partnership and launch their own denim label in 2017, when they both realised they had a common love for fashion and an entrepreneurial streak. They both have distinctive tastes and styles and wanted to dress the way they wanted. Their brand is a mere reflection of who they are, a culmination of their aesthetics and what they like to wear. They are all about the comfort, cool chic designs, understated glamour and style that resonates deeply with THERE!
Coming from a business background, they have a strong and mutual passion for everything fashion. While Ankita is more casual in her approach to fashion and is an out of the box thinker, Gayatri is trendier and edgier with her sense of style. She keeps the brand grounded with her sense of practicality and forecasting abilities.
Every collection, you see by them will be a very beautiful blend and combination of their fashion creativity, vision to be everywhere and their style sensibilities.